This was a fun period of my life. I got to see movies ahead of time, go to premieres, drive around LA and see billboards of things I'm working on. It felt pretty awesome. Also the people were a lot of fun.

Then my wife and I moved to Cambridge, MA where there must be a law against billboards (there are none!) and that world seemed much more remote. It also lost a bit of its luster. 

Having said that, I had the pleasure of working on some really amazing projects at various agencies in Los Angeles. The No Country for Old Men website was a highlight. It was one of those rare times where I had a DVD of the entire movie months ahead of time, and was able to pour over the script and select sprinkles of footage to create a different experience from the other advertising. Ryan Hovland and I were able weave a mood and a story without giving away the plot, and the Coen Brothers wrote the agency we were working for and said it was the best movie website they had ever seen, thanks guys!

Other highlights include the Snakes on a Plane campaign. I was part of a team that made a good amount of the content that went viral along with the other public generated goodies. And then there was The Hangover, Juno, Pink Panther, and some others I am forgetting right now. 

Anyway, check it all out below. 
 

Making Shit People Respond to

There are two things I learned doing all of this. I learned to deeply absorb and communicate the mood and narrative of something. This comes fairly easily when the thing in question is itself captivating, so I've committed myself to only promoting things that resonate with me. 

The second general category of activities that was educational for me was making ancillary content/games/shareables that the public could participate in. For example, I was on a team for Django that created an online-only "Quentin Tarantino Directs You" feature which had Tarantino himself directing you via webcam through a western movie stare-off match. Then you could share the resulting webcam video with your friends.
Or an app where characters from The Hangover would photobomb your Facebook photos :)

The take away experience was to see the value of creating additional experiences that created room for people to play.

If you want to hear more stories like this, feel free to get in touch.

I did the art direction and the animation for this one. It had to be relatively low bandwidth to be internationally friendly (no giant videos), so we decided on moving stills with code.