Nickolas Peter Chelyapov

What does Goodness MFG do? Manufacture goodness, that's what! I'm a fan of a lot of work by this advertising agency, particularly their campaigns for Mini Cooper, Slim Jim, and Miller. The concept here is that their logo, along with gears, literally manufactures boxes of goodness which then serve as containers for the content, all animated in 3d.

This was a pitch for a new set of wireless peripherals that Sony has recently announced. The site concept features an interactive room/peripheral configurator for the products, after which the site verbally rates the user's audiophile status. All I had to work with was a few catalog photos of the products, so it was up to me to create the look and 3d environment. I had the pleasure of working with David Buckley on a very tight timeline, and with Mike Johnson on the motion test.

I designed a job search iPhone app for action sports career and business website Malakye.

This app includes filterable job search, news, and access to their B2B directory. And it's available in the app store!

Dragon Age: Origins is a rich, complex gaming experience that was many years in the making. So besides the prerequisite eye-candy, it was necessary for the site to accomodate a large amount of character profiles, news, community forums, and other content.

With minimal assets, and prior to the design of the keyart, I designed several comps for The Hangover website, ranging from "Vegas at night" to "light hearted comedy."

Jetset secured the project.

Let Fury Have the Hour is a feature-length documentary that investigates the movement of World Citizenship through the music and cultural activism of Joe Strummer, The Clash, and moden day creative activists as they advance this movement throughout the world.

Shepard Fairey designed the poster that is I distressed for the background "wall."

It's always enjoyable to market a good movie. Besides the main movie site, I designed and art directed the creation of two additional viral sites, one for Jason Schwartzman's fictional show, Yo Teach, which was hosted by nbc.com as if a real tv show, and included clips and photos from the show, and another site for Adam Sandler's movie alter ego, George Simmons.

A big hands up to Patrick and Russel (owners and masterminds at Jetset) for the concepts.

This site won a 2008 Key Art Award - congratulations to my teammates and everyone at Real Pie. I was very happy to design this site, and in turn, lend a hand marketing the winner of the Best Movie Oscar title.

Some of my favorite alternate screens are also provided in the slideshow.

This was an exciting website comp which I designed almost half a year before the creation of the key art, where I was free to build scenes that reflected what I imagined while reading the script.

My first encounter with the movie poster was in Japan half a year later (third slide), and I couldn't help but wonder if it had been somehow inspired by my homepage design.

This site comp for the Juno website is my effort towards an indie/hand-drawn design. I also had a fun time writing the "diary" text and conceptualizing the logo, where the flower in the U symbolizes her pregnancy.

Alternate comps included in the slideshow.

This movie is based on the true life and work of Harvey Milk, a 70s gay rights activist and politician in San Francisco. The studio wanted to stay away from any overtly polical imagery (i.e. stars and stripes), so I went for a bold look reminiscent of a people's movement.

My Name M is a group of four musicians who score film and television. They had no visual direction in mind - all they asked for is to make it unique, so I was free to do whatever I wanted. I designed this while traveling through Japan, and it was a refreshingly delicate project after my work for No Country.

This site comp for the Heartbreak Kid was a throwback to 50s/60s poster design by the likes of Saul Bass, but to be animated in a contemporary way with a camera that flies between the characters, words, and content.

This slideshow is a compilation of past favorites - pitches and realized projects - that are oldies but goodies. And for the voracious viewer, there are a few satisfying tasty bits to be found.

List:
August Rush
28 Weeks Later
Darjeeling Limited